The Bachelor of Commerce in Marketing Management prepares you for work in the exciting world of marketing and is an excellent foundation for careers in commerce, retail and advertising.
You will develop broad and intense theoretical and practical understanding of the marketing environment, consumer behaviour, market research and marketing management. The core subject areas include Business Management, Economics and pure Marketing, as well as more specific marketing modules such as Internet, Retail and Channel Marketing and Product and Promotion Management. Because of our qualification’s unique emphasis on application, you will also select, conduct and present a research project and complete Work Integrated Learning (WIL) in your third year. Over and above these core modules, you will cover equally important topics like Business English, Computer Skills, Financial Accounting, Project Management and Research Methodology.
We attribute much of the success of our degree programme to our unique learning approach which consists of interactive lecture-led learning, smaller classes and the use of technology. We have highly dedicated and experienced teaching staff and a curriculum that is relevant, career orientated and ahead of trends. This blended approach ensures that you gain essential skills for the modern workplace, such as critical and innovative thinking, self-management, collaborating in teams and communicating effectively.
Are you fascinated by why people buy certain brands and how the economy impacts on business? Are you that unique person who is creative and has a head for commerce?
Find a balance between creativity and business success.
How This Course Will Benefit Your CareerThe Bachelor of Commerce in Marketing Management prepares you for work in the exciting world of marketing and is an excellent foundation for careers in commerce, retail and advertising.
Bachelor of Commerce in Marketing Management
- Pretoria2 years
How do I apply?
Apply online by visiting the Pearson Institute website.
Detailed course information
Students are introduced to the basic principles of marketing. Computer literacy and various introductory business skills modules are included in the curriculum.
Business Management 1A
Business Management 1B
Introduction to Financial Accounting
Students develop an intermediate level of knowledge and skills in marketing.
Advertising and Sales Promotion
Business Management 2A
Business Management 2B
Students acquire the skills to analyse and evaluate information and processes.
Business Management 3A
Business Management 3B
Finance for Marketing
Marketing of Services
Product and Promotion Management 3
Work Integrated Learning (WIL)
Where and When
Courses available at various Pearson campuses across South Africa., Gauteng, 0081, South Africa
Email & Website
Phone & Location
- Brookside Building
- 11 Imam Haron Street, Claremont