Bachelor of Commerce in Marketing Management - Pearson Institute | Educartis

Cape Town
3 years
Bachelor
On Campus

Benefits

Course Overview

The Bachelor of Commerce in Marketing Management prepares you for work in the exciting world of marketing and is an excellent foundation for careers in commerce, retail and advertising.

You will develop broad and intense theoretical and practical understanding of the marketing environment, consumer behaviour, market research and marketing management. The core subject areas include Business Management, Economics and pure Marketing, as well as more specific marketing modules such as Internet, Retail and Channel Marketing and Product and Promotion Management. Because of our qualification’s unique emphasis on application, you will also select, conduct and present a research project and complete Work Integrated Learning (WIL) in your third year. Over and above these core modules, you will cover equally important topics like Business English, Computer Skills, Financial Accounting, Project Management and Research Methodology.

We attribute much of the success of our degree programme to our unique learning approach which consists of interactive lecture-led learning, smaller classes and the use of technology. We have highly dedicated and experienced teaching staff and a curriculum that is relevant, career orientated and ahead of trends. This blended approach ensures that you gain essential skills for the modern workplace, such as critical and innovative thinking, self-management, collaborating in teams and communicating effectively.

Are you fascinated by why people buy certain brands and how the economy impacts on business? Are you that unique person who is creative and has a head for commerce?

Find a balance between creativity and business success.

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How This Course Will Benefit Your Career

The Bachelor of Commerce in Marketing Management prepares you for work in the exciting world of marketing and is an excellent foundation for careers in commerce, retail and advertising.
Certification obtained

Bachelor of Commerce in Marketing Management

When do I start?

Next available course

Admission Criteria

• National Senior Certificate (NSC) with Bachelor degree entry or an equivalent foreign secondary qualification on an NSC level with Bachelor degree entry approved by Universities South Africa (USAF).Or• If you have an international school-leaving certificate, you need to provide a certificate of exemption issued by Universities South Africa (USAF).Or• You should have successfully completed the relevant Pearson Institute foundation programme. On successful completion of the foundation programme, students are required to apply to Universities South Africa (USAF) for a certificate of exemption in order to be admitted to a degree programme.Or• You should have successfully completed a relevant higher certificate qualification. On successful completion of the higher certificate, students are required to apply to Universities South Africa (USAF) for a certificate of exemption in order to be admitted to a degree programme.And• You need 25 Pearson Institute points or more.

How do I apply?

Apply online by visiting the Pearson Institute website.

Detailed course information

YEAR 1

Students are introduced to the basic principles of marketing. Computer literacy and various introductory business skills modules are included in the curriculum.

Business English
Business Management 1A
Business Management 1B
Computer Skills
Consumer Behaviour
Economics 1A
Economics 1B
Internet Marketing
Introduction to Financial Accounting
Marketing 1
Quantitative Techniques

YEAR 2

Students develop an intermediate level of knowledge and skills in marketing.

Advertising and Sales Promotion
Business Law
Business Management 2A
Business Management 2B
Economics 2A
Economics 2B
Marketing 2A
Marketing 2B
Marketing Research
Project Management
Research Methodology

YEAR 3

Students acquire the skills to analyse and evaluate information and processes.

Business Ethics
Business Management 3A
Business Management 3B
Channel Marketing
Finance for Marketing
Marketing of Services
Product and Promotion Management 3
Retail Marketing
Research Project
Work Integrated Learning (WIL)

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Where and When

01/02/2019

Pearson Institute


Courses available at various Pearson campuses across South Africa., Gauteng, 0081, South Africa

Course Provider

Email & Website
  • pearsonza.enquiries@pearson.com
  • https://za.pearson.com
Phone & Location
  • +27215326008
  • Brookside Building
  • 11 Imam Haron Street, Claremont